Reasons to Improve Your App Store Optimization
It is estimated that mobile app downloads will reach three hundred and fifty-two billion by the year 2021, this implies that this is a huge market to exploit if you not already in it. Even if your products do not enjoy a robust online reputation like food, it is still advisable that you consider this investment opportunity. But it is not recommended that you create a mobile application and neglect it in the Google Play Store or Apple App Store. After creating an app, you need to optimize it to ensure it gets high conversion rates. It is important to note that app store optimization refers to a process where you improve the ranking of your mobile app in the mobile app stores. This works correspondingly to how search engine optimization (SEO) does. In both ASO and SEO, there is the use of optimal content on your app or site so that when people do internet research your application or website comes up first. In the case of SEO many business people want their website to appear on the first page of Google search engine rankings. This article highlights the various advantages of boosting your app store optimization.
The first benefit of improving your app store optimization is that it helps your app get discovered on various mobile stores. Sixty three percent of applications are found through application store searches, which means if you don’t optimize your application, then you’re missing out. Your mobile application cannot be found in the beginning, second or even the third page if you don’t do optimization. It is essential to note that a difference of one page can mean a lot when viewed in terms of number of people who will see your mobile application. When looking for app o downloads, many clients usually don’t scroll past the first two pages hence you need to make sure your app ranks high to get maximum exposure.
The second benefit of app store optimization is that it will get you more downloads. If many mobile users are able of seeing your app in the first or second pages of mobile store ranking, you will create interest. After you have created interested in the customers, they will read your app description, download it and try it out. When applications rank higher, there’s an immediate connection with many downloads. With a poorly optimized application, you will be found in the tenth page of the search results. Because many people don’t go past the second search page list, your application will not get maximum exposure hence few download numbers.
In conclusion, all the advantages highlighted in this article demonstrate the reasons why you need to improve your app store optimization.